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5x Social Media Engagement

For an effective social media campaign you need to integrate different strategies. You do this to increase the involvement of your target group in your company. Many companies have already failed their social media campaigns by implementing a strategy that does not take buyer personas into consideration, or simply having no strategy.

Organizations are looking for the best social media strategies to increase engagement in 2019. You can be sure that 2019 will be a great year for companies considering using the following social media engagement strategies:

  1. Social Plugins 
    There are various social plug-ins available for companies to increase engagement. One is Facebook Share API. It is a social plug-in that makes it possible to share messages and content from your website directly on your Facebook pages. As soon as users visit your website, they are asked to share the content directly on their Facebook page, creating user involvement. This is especially useful when a new user visits your site via the shared link.
  2. Conversations
    Involve your users with simple conversations while scheduling a time slot in your agenda at the same time. For example, ask questions, feedback and reviews and ask them to make polls, while still maintaining the value of your page. Messages that mainly lead to action or clear promotion are usually a "no-go" for many social media users. Your followers need useful messages. A balance between promotional messages and useful content must be embraced in 2019 if you want to maintain a high level of involvement of the target group for your company.
Live Video
Videos have been proven to increase engagement compared to static images or regular messages. However, this does not mean that you no longer have to use images because they are still equally important. It is also proven that people spend 20% more time on live video compared to pre-recorded videos. It gives the viewer a sense of directness and also helps to increase user engagement.

Via live videos, your company can communicate directly with social media users in real time. The user can ask open questions that can then be answered directly via the live videos.

  1. Social Media as customer service
    When developing your 2019 strategy, also keep in mind that social media can be used as a customer service channel. In case a user asks questions about your company or complains about something in relation to the company, always take the time to answer. It is important to consider that when you answer, other users also follow this closely online. In a situation where the exchange between you and the user runs high, move the conversation to a more personal message box or DMs. This saves the reputation of your company when needed and also increases involvement.
  2. Brand Personas
    buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

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