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You are probably familiar with the inbound marketing methodology. This methodology consists of 4 steps: Attract, Convert, Close & Delight. This article is a continuation of a series that started with the article "What is inbound marketing?"
The first part of the inbound marketing methodology is ATTRACT. The buyer's world has changed. The buyer no longer wants to be disturbed by your company if there is no need for it and only accepts relevant information. Outbound marketing, such as television advertising, magazine advertisements, radio spots, direct mail, etc., is not only disruptive, but often you even communicate with the wrong target group.
The inbound marketing methodology places your product or service in front of potential customers when they are actually looking for what you have to offer.
Inbound Marketing Methodology Step 1: Attract
We don't just want visitors to our site, we want the right visitors. But who are those "right" people? The right people who visit your site are your your customers, who are also known as buyer personas. For these people you need to create content, because you want to attract them and guide them to your website.
Buyer Personas are holistic ideals of who your customers really are, inside and out. Personas includes the goals, challenges, pains, common objections, but also common personal and demographic information. Writing content around these areas attracts your target audience and makes them familiar with your brand while using the right content, SEO and social media.
Three important facets of the inbound marketing methodology to attract users to your site are:
As you can see, there are many different possibilities of an online marketing strategy that are aimed at attracting qualified visitors to your website. It is no longer about spending your marketing budget on outbound initiatives or on paid digital advertisements. You can use inbound marketing tools to guide qualified visitors to your site, convert visitors into leads and link those leads as customers and promoters of your brand.
GlobalClickz helps companies grow smart. We do this by giving organizations access to the inbound marketing methodology and by creating premium content.