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What do you know about the inbound marketing methodology? This is step 3 of our blog series focused on the 4 steps of the inbound marketing methodology: Attract, Convert, Close & Delight. If you haven't read our main blog and step 1 and 2 yet, click here to get an complete overview of the inbound methodology.
The step "Close" of the inbound marketing methodology is very important. This is where we turn all those qualified visitors and leads into customers. Closing a lead and converting them into a customer can be a long process in many industries as well. It can take from 5 to 12 contact moments to convert a lead to a sale.
Prioritize to remember that you need to continue to provide that premium content to your leads as they are going through their decision making process. Your leads will be at very different stages in the buying process, therefore it is important to understand at what stage they are in order to deliver the right content, at the right place, and at the right time.
Questions to consider as part of your closing process:
Tools to help with your inbound marketing efforts to close more leads into customers are:
The Close stage of the inbound marketing methodology is no longer only for sales people. Marketing is getting more and more involved in this process to help sales deliver the right content to prospects, and provide sales with better insights on leads and opportunities.
Continue reading our last article in the series Step 4: Inbound Marketing Methodology Phase 4: DELIGHT
GlobalClickz helps companies grow smart. We do this by giving organizations access to the inbound marketing methodology and by creating premium content.