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Inbound Marketing Methodology Step 4: Delight

What do you know about the inbound marketing methodology?  This is step 4 of our blog series focused on the 4 steps of the inbound marketing methodology: Attract, Convert, Close & Delight.  If you haven't read our main blog and step 1 and 2  yet, click here to get an complete overview of the inbound methodology.

This is usually the part that is not implemented as well as the first three stages of the four inbound stages. It is important to be sure to continue to communicate with customers, even after they have signed their contract.  Inbound marketing is all about providing valuable content to our users, whether they are visitors, leads, or existing customers. Inbound companies continue to engage with and delight their customers, which should eventually help you upsell and continue to work with them in the future. Some ideas for delighting is a customer newsletter, surveys, or inbound customer service tools to help your customer experience.

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Here are a couple ways that you can continue to delight your customers:

  • Trigger Marketing
  • Social Media Monitoring
  • Surveys
  • Dynamic Content (including text and calls to action)
  • Analytics



The Inbound Methodology covers the steps taken and the tools used to help you maximize your online marketing efforts by increasing website visitors, lead generation, customers, and happy customers! Inbound marketing empowers marketers to attract visitors, convert leads, close customers, and delight promoters.

Continue reading about content and how to delight your customers or schedule a free inbound marketing consult below.


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