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Social Media Statistics

See how marketers are expanding their reach with social media.


  • 79% of people online use Facebook. (Pew Research Center, 2016)
  • Of the 2.1 billion total Facebook accounts, 270 million profiles are fake. (Mashable, 2017)
  • 76% of adults use Facebook daily. (Sprout Social, 2016)
  • Among Facebook users, 83% are women and 75% are men. (Sprout Social, 2016)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
  • India has the most Facebook users out of any other country in the world. (Statitsa, 2018)
  • 74% of people say they use Facebook for professional purposes. (HubSpot, 2017)
  • In the past two years, content consumption on Facebook has increased by 57%. (HubSpot, 2016)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)
  • As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018)


  • CEOs on LinkedIn have an average of 930 connections (LinkedIn, 2017)
  • When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform. (LinkedIn, 2017)
  • The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)
  • 39% of the 500 million LinkedIn users are paying for a premium account. (LinkedIn, 2017)
  • In the past two years, content consumption on LinkedIn has increased by 21%. (HubSpot, 2016)
  • LinkedIn has 562 million members. (LinkedIn, 2018)
  • 40% of members visit the professional social network each day. (Omnicore Agency, 2018)

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  • As of January 2018, the age group with the most Instagram users worldwide is 18-24, followed by 25-34-year-olds. (Statitsa, 2018)
  • Among Internet users, 38% of women and 28% of men have Instagram accounts. (Sprout Social, 2016)
  • Seven out of ten hashtags on Instagram are branded. (Sprout Social, 2018)
  • Instagram mobile ad revenue is expected to hit nearly $7 billion this year. (Statista, 2018)
  • Instagram hit 1 billion monthly users in June 2018, after hitting 800 million monthly users in September. (TechCrunch, 2018)
  • Instagram's user count is growing close to 5% per quarter. (TechCrunch, 2018)
  • eMarketer estimates that Instagram will generate $5.48 billion in U.S. ad revenue in 2018. (TechCrunch, 2018)
  • Instagram makes up 28.2% of Facebook’s mobile ad revenue. (TechCrunch, 2018)
  • Instagram launched IGTV app in 2018 which allows creators to upload one-hour long videos. (TechCrunch, 2018)
  • There are over 400 million Instagram users creating Instagram stories every day. (Statitsa, 2018)
  • Jakarta, Indonesia is the top tagged location in Instagram stories. (Digital GYD, 2018)
  • The top three most common hashtags used in Instagram stories in 2018 are #GOODMORNING, #WORK, #GOODNIGHT. (Digital GYD, 2018)
  • Research on 89 companies found that marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories in July 2018. (Our Social Times, 2018)
  • Instagram Stories posted a 220% increase in year-on-year ad spend. (Our Social Times, 2018)


  • There are 369 million monthly active Twitter users as of 2018. (Statitsa, 2018)
  • 81% of millennials check Twitter at least once per day. (Pew Research Center, 2016)
  • 29% of Internet users with college degrees are on Twitter. (Pew Research Center, 2016)
  • Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. (Pew Research Center, 2016)
  • Twitter has nearly four times as many users internationally as in the U.S. (Pew Research Center, 2016)
  • Katy Perry has the most Twitter followers followed by Justin Bieber. (Statitsa, 2018)
  • In 2017, Twitter's revenue reached 2.44 billion US dollars. (Statitsa, 2018)
  • 79% of Twitter's monthly average users are located outside of the U.S. (Hootsuite, 2018)
  • Tweets with videos get over six times as many retweets as tweets with photos. (Wochit, 2018)

Social Media Management

  • 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Lyfe Marketing, 2018)
  • 88% of businesses with more than 100 employees use Twitter for marketing purposes. (Statusbrew, 2017)
  • User-generated content on social networks has a 4.5% higher conversion rate. (Sprout Social, 2016)
  • 86% of consumers prefer an authentic and honest brand personality on social networks. (Sprout Social, 2016)
  • About 3.03 billion people are on social media around the globe. (BrizFeel, 2018)
  • Only 5% of Internet-using adults say they have a lot of trust in the information they get from social media. (Pew Research Center, 2016)
  • 96% of people talking about companies and brands on social media aren’t actively following those brands. (Lyfe Marketing, 2018)
  • Branded content on social media is twice as likely to interest people between the ages of 55 and 64 than those who are 28 and younger. (BrizFeel, 2018)

Social Media Usage

  • More than 50% of Internet users say they follow some sort of celebrity or influencer account on social media. (BrizFeel, 2018)
  • Written articles, videos, and images are the three most engaging types of content on social media. (Clutch, 2017)
  • 83% of all marketers actively pursue social media marketing initiatives. (Aberdeen, 2016)
  • 2 million business are said to use Facebook for advertising in 2018. (Hootsuite, 2018)
  • Social media and video viewing are the two most popular online activities. (Smart Insights, 2018)
  • Nearly one-third of the world uses social networks regularly. (eMarketer, 2016)

Visual Content

  • Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • 47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep. (Demand Gen Report, 2016)
  • Visual assets are the single biggest content contributor when it came to social media in 2017. (Ofcom, 2017)
  • 100 million hours of video content are watched on Facebook daily. (Facebook, 2016)
  • 20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017)
  • After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
  • Studies show that people have the ability to recall 65% of the visual content that they see almost three days later. (HubSpot, 2017)



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