What Video Marketing Metrics to use
video, animation video
After you share your first marketing video, there are a lot of things you can measure, but which video statistics are the best indicators to see if the message you send is heard and understood? If you try to use video to stimulate brand awareness and growth, you have to spend time measuring 3 video statistics:
  1. Who is watching your video and how long they have watched? (involvement - awareness)
  2. Who views your video again? (recital)
  3. Click-through ratio (action)

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